| Influencer
Insight Brand Buzz Innovation
™ |
|
Key
Definitions
To improve
your Influencer communication and relationships it's key to
understand key marketing communication forms. UNLEASH
Buzz has developed these industry recognized definitions
to help people engage in more effective communication.
| Influencer |
Any
person that can exert influence on a brand by communication. |
| Insight |
An
interpretation of an observable phenomenon that results
in a new understanding or meaning. |
| Brand |
An
offering that encapsulates the intention of an organization
or entity and is shared with recipients who value it. |
| Word-of-Mouth |
Any
independent person-to-person communication about a product,
service, experience or entity. |
| Word-of-Mouth
Marketing |
Any
face-to-face or oral marketing activity that stimulates
person-to-person communication about a product, service,
experience or entity. |
| Word-of-Mouth
Marketing Innovation™ |
The
Word-of-Mouth Marketing strategy, methodology and process
for continually investigating, creating, evaluating and
activating new and valuable Word-of-Mouth ideas. |
| Word-of-Mouth
Innovation™ |
The
Word-of-Mouth methodology, process and strategy for continually
investigating, creating, evaluating and activating new
and valuable Word-of-Mouth ideas. |
| Viral
Marketing |
Any
online, or non-oral marketing activity that stimulates
person-to-person communication about a product, service,
experience or entity. |
| Buzz |
The
sum of all person-to-person communication, the total positive
Word-of-Mouth minus the total negative Word-of-Mouth,
about a product, service, experience or entity at any
given point in time. |
| Buzz
Marketing |
Any
offline or online person cluster or network-focused marketing
activity that stimulates person-to-person communication
about a product, service, experience or entity. |
| Guerrilla
Marketing |
Any
unconventional or unexpected target audience-focused marketing
activity to stimulate person-to-person communication about
a product, service, experience or entity designed for
maximum results from minimal resources. |
| Conversational
Marketing |
The
outcome of people talking about brands, offerings, experiences
and entities that results in a change in beliefs, values,
attitudes or behaviors. |
|
FLOW Marketing |
The
intention for people to engage in dialog about your brands,
offerings and experiences that results in a sense of shared
meaning and abundance. |
|
Innovation |
The
process of producing ideas that result in value. |
Influencer
Insight Brand Buzz Innovation™
The
Secret to Growing Your Brand ...
Influencer
Insight Brand Buzz Innovation is a system of connection
that applies innovation to maximize interaction between
influencers through shared understanding. Influencer
Insight Brand Buzz Innovation (IIBBI) brings influencers
together to share insights about the reasons your brand
matters.
Influencer
Insight Brand Buzz Innovation Model™
© 2008 UNLEASH
Buzz
Influencer
Insight Brand Buzz Innovation 5 Big Benefits
-
Enables
organizations to better prepare for marketing transformation
into the new age of connection and conversation.
-
Facilitates
more meaningful dialog between influencers that leads
to more meaningful relationships and organizational
strategy.
-
Empowers
all departmental functions to be actively engaged
with Influencers in spreading Word-of-Mouth.
- Enables
cross-functional teams to engage in innovation initiatives
that provide growth.
- Harnesses
the power of the collective wisdom of all Influencers to
generate and activate breakthrough ideas.
BIG
IDEA GROWTH Model
™
Growing
Big Ideas That Drive Growth
© 2008 UNLEASH
Buzz
BIG
IDEA GROWTH
™
is the leading system for growing BIG ideas. BIG Ideas are
needed to drive innovation. Innovation is needed to drive
growth. Growth is needed to bring people together. People
together will unleash buzz. UNLEASH Buzz reveals
the way.
At
the core of Influencer Insight Brand Buzz Innovation is
BIG
IDEA GROWTH.
BIG
IDEA GROWTH is based on the 4 phases
needed to Investigate,
Deliberate, Evaluate
and Activate
BIG IDEAs.
UNLEASH
Buzz provides BIG
IDEA GROWTH
to help people, groups and organizations grow big deas that
create beakthroughs to unleash Buzz and growth.
BIG
IDEA GROWTH
5 Big Benefits
- BIG
IDEA GROWTH is a systematic process to continually
grow through ongoing innovation and big idea development.
- BIG
IDEA GROWTH maintains your innovation investment in
systems like SolutionPeople's Accelerated Innovation, KnowBrainer
Tool, and Know Your Brain Game.
- BIG
IDEA GROWTH ensures continual personal development
and satisfaction in producing big ideas that make a difference
and maximize Word-of-Mouth.
- BIG
IDEA GROWTH helps you become more customer-focused
to generate more valuable IDEAs.
- BIG
IDEA GROWTH is the way to help solve your Influencers'
needs for recognition, respect, truth, sincerity, trust,
well-being, partnership, value, outcomes and conversation.
Experience
maximum Buzz with UNLEASH Buzz. See more details
on how you can leverage Influencer Insight Brand Buzz Innovation
and BIG IDEA GROWTH to maximize your results with
UNLEASH Buzz Services
and Products.
Want
to learn even more or have a Question? Call 1 847-293-9090 or E-mail info@unleashbuzz.com
Spread
the Buzz. Please help spread the word about the power
of conversation and word-of-mouth innovation.
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