|
UNLEASH
Buzz provides the leading Word-of-Mouth Innovation solution
based on BIG
IDEA GROWTH™.
UNLEASH Buzz provides BIG
IDEA GROWTH™
services to help solve your key Strategy, Planning, Communication,
Conversational, Marketing, Product, Word-of-Mouth and Growth
issues through the following Services:
UNLEASH
Buzz welcomes the opportunity to engage in conversation
with you about your specific business needs and how we might
best address them together.
1.
Strategic
- Influencers
Engage
with your Influencers using Innovation through
Conversation ™.
Understand your key Influencers and engage in conversation
and word-of-mouth about how your brand and offerings
make a difference in their life.
- Insights
Understand
your Influencers and reasons for opening their minds
and mouths when
engaging in conversation and word-of-mouth about your
brand and your offerings. See the difference that
BIG
IDEA GROWTH
™
can make.
- Brand
Understand
your Influencer Brand
Buzz Code (here)
™,
Framework, Path, Actions, Results, Key Steps, Innovation
Values, Model, Inspirations and Backstory for maximizing
Influencer conversations and word-of-mouth about your
brand.
- Buzz
Understand
your Influencer conversations, FLOW
™
and word-of-mouth about your brand and offerings to
join in those conversations and dialog.
- Innovation
Understand
how to leverage UNLEASH Buzz and BIG
IDEA GROWTH
™
to
improve your communication, conversation, marketing
and word-of-mouth innovation results.
|
|
2.
Research
- Qualitative,
Quantitative, Primary, Secondary:
- Brand
Metaphor
Elicitation, Free Associations, Sorts, Perceptual
Mapping, Personal/Group Interviews, Benefits &
Decision Making Explorations, Emotion, Image and Association
Explorations ...
- Buzz
Triggering Event, Displacement,
Personal Interviews, Story-Telling,
Direct Influence Observation, Employee Word-of-Mouth,
Video Ethnography, Focus Groups: Expert/Opinion Leader/Peer,
2/2/2, Telephone, Triangulation ...
- Brand
& Buzz
Ethnographical
Immersion, Research Review, Customer
Outcomes, Surveying, Studies, Reports ...
|
|
3.
Consulting
BIG
IDEA GROWTH™
is the leading system for producing BIG
ideas based on Breakthroughs, Innovation
and Growth. UNLEASH Buzz provides
BIG IDEA
GROWTH
services to help people and organizations develop powerful
ideas that unleash their creative potential.
|
BIG
IDEA
GROWTH
™ |
|
Purpose |
Phase |
Stage |
|
Goodwill
Responses |
INVESTIGATE
|
1.
Resource Preparation |
| 2.
Issue Investigation |
| 3.
Research Exploration |
| Outcomes |
DELIBERATE
|
4.
Insight Interpretation |
| 5.
Idea Deliberation |
| Wellbeing |
EVALUATE
|
6.
Concept Evaluation |
| 7.
Solution Determination |
|
Treatments
Healing |
ACTIVATE
|
8.
Program Activation |
| 9.
Result Appreciation |
|
10. Learning Propagation |
4.
Facilitation
-
Innovation
Insightenment™
Sponsor an Innovation Insightenment™
to Grow your Big Ideas. We will use the
BIG IDEA GROWTH Innovation Process to deliver
facilitated deliverables, learning and fun. We employ
a host of creative and experiential methods to identify
and teach your participants how to produce and grow
their Big Ideas. We borrow from our Strategic, Research,
Consulting, Facilitation, Training, Design and Delivery
Services to craft the optimum experience resulting
in big growth for all. We have used places like
Zoos,
Wineries, Golf Courses, and Museums to enhance creativity
and stimulate outside-the-box thinking that results
in breakthrough
solutions.
- Innovation
Internalview™
Understand how Influencers perceive your
offerings by inviting them into your innovation sessions
for their valuable insights, innovation, ideas, and
opinions. See how we can leverage this knowledge into
valuable new offerings, programs, conversations, word-of-mouth
and revenues.
- Innovation
Imaginnation™
Let's customize a BIG
IDEA GROWTH
innovation initiative to meet your needs that combines
your internal and external influencers in a way that
optimizes their imagination and their ability to creatively
solve the key issues your organization faces in maximizing
growth, conversation and word-of-mouth.
- Innovation
Involvemental™
Involve hundreds of people in your ideation
sessions to collect tens of thousands of ideas to
drive your business or cause. We'll facilitate the
event and provide you a database of the ideas that
we can use to power your innovation process and growth.
- Innovation
Invironmental™
Team up with UNLEASH Buzz to facilitate
ideations around sustainability, environmental and
green marketing practices to power your community
outreach, public relations, social responsibility
and environmental programs. This will be facilitated
by environmental practitioners who care about the
earth and will help apply the results.
|
|
5.
Training
- Speaking
Keynote Addresses, Corporate Events, Association
Conferences, Meetings, Charitable Causes, Facilitated
...
- Workshops
and Seminars
Public, Private, Breakouts, Conference,
Multi-Day, Situational, Applied, Presentational, Experiential,
Tactical, New Upcoming Topics ...
- Teleconferences
and Webinars
Public, Private, Educational, Instructional,
Inspirational, Motivational, Interactive, Facilitated,
Unveiling New Upcoming Topics ...
- Retreats
Public,
Private, Leadership,
Developmental, Strategic, Hands-on, Educational, Experiential,
Enlightening ...
- Coaching
Public,
Private, Goals-Based, Individualized, Synchronized,
Situational, Developmental, Experiential ...
|
|
Design & Delivery
Leveraging
the BIG IDEA GROWTH Innovation Process, UNLEASH
Buzz designs and delivers innovative communication, conversation,
marketing and word-of-mouth programs and campaigns to meet
your goals including:
6.
Programs
Engage
with UNLEASH Buzz to:
- Creative
Write Copy, Design
Materials, Develop Systems, Oversee Delivery ...
- Influencer
Engage with People
Who Like to Talk About What You Offer ...
- Internal
Word-of-Mouth
Educate Employees on
Listening, Recording, Spreading Word-of-Mouth ...
- Viral
Product Development
Build Your Products
from Buzz-based Insights to Maximize Growth ...
- Buzz
Branding
Discover Your Brand
Buzz Code and Optimize Your Conversations ...
- Seeding
Target Sampling to
Your Influencers to Gain Trial, Input and Advocacy
...
- Citizen
Producers
Inspire Your Consumers
to Generate Content to Drive Programs ...
- Consumer
Evangelism
Create Passionate Enthusiasts
For Your Brand and Offerings ...
- Brand
Ambassador
Leverage Passionate
Diplomats to Help Market Your Brand ...
- Media
Publicity
Engage
the Media to Help Spread Your Brand's Message ...
- Bad
Word-of-Mouth Reversal
Transform
Negative Word-of-Mouth into Passion for Your Brand
...
|
|
7.
Campaigns
Engage
with UNLEASH Buzz to:
- Word-of-Mouth
Marketing
Help
Influencers to Appreciate, Support and Advocate for
Your Brand ...
- Grass
Roots Marketing
Coordinate
Local Enthusiast Involvement for Your Brand Cause
...
- Guerrilla
Marketing
Use
Unconventional, Surprising Techniques to Stimulate
Your Buzz ....
- Viral
Marketing
Create
Online Pass-alongs for Your Influencers to Transmit
...
- Buzz
Marketing
Target
Networks for Good Word-of-Mouth for Your Brand Initiatives
...
- Social
Media Marketing
Leverage
Social Media to Help Influencers Spread Your Message
...
- Conversational
Marketing
Create
Conversations with Your Influencers to Talk About
What Matters ...
- FLOW
Marketing
Engage
Influencers in Dialog for
Shared
Meaning and Abundance
....
- Community
Marketing
Enable
Networks of Your Influencers to Share Their Interests
...
- Cause
Marketing
Implement
Core Charitable Causes into Your Marketing Programs
...
- Green
Marketing
Integrate
Sustainability into Your Brand Conversations ...
- Affiliate
Marketing
Engage
a Partner Network to Help Spread Your Word ...
|
|
8.
Measurement
- Word-of-Mouth
Reporting
- Brand
Buzz Monitoring (Overview here)
Report on targeted media citations and the
Buzz around your Brand across news syndication services,
news wires, newspapers, magazines, trade journals,
TV networks, local TV stations, online news groups,
message boards, discussion groups, forums, blogs,
audio clips, video clips etc.
|
|
9.
Products
- Buzz
Values Innovator™
Order
this powerful communication, conversation, marketing
and word-of-mouth innovation tool. Leverage the top
400 most powerful words that inspire Influencers to
engage in conversation with you. Each word has been
screened for effectiveness and contains a Definition,
Example, Web link, Ideation Question, and Evaluation
Opportunity that you can use to power your interactions.
- Buzz
Power Rating System™
Order
the most powerful system to contain, classify, relate,
rate, measure and calculate the level of word-of-mouth
effectiveness that influencers have with your brand
and offerings.
- Buzz
Methods Innovator™
Order
this remarkable communication, conversation, marketing
and word-of-mouth innovation tool. Leverage over 1,150
marketing methods to motivate Influencers to engage
in conversation with you. Each word has been included
for effectiveness and contains a Definition, Example,
Web link, Ideation Question, and Evaluation Opportunity
that you can use to power your interactions.
- Walking
with the Wise Entrepreneur
- Book Best-seller
Order
your personally-signed copy from UNLEASH Buzz's
Tim Sullivan and enjoy his enlightening chapter, "Word-of-Mouth
Marketing Innovation: Unleash the Gateway to Exponential
Growth."
|
|
10.
|