Buzz Innovation
UNLEASH Buzz Word-of-Mouth Innovation

Success Depends On the Quality of Our Conversations and Word-of-Mouth. Why Wait to Improve in These Key Areas?

 
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UNLEASH Buzz Blog

Buzz O'Toole, the Word-of-Mouth Leprechaun

Why UNLEASH Buzz

Walking with the Wise Entrepreneur
News & Media
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Spread the Buzz

The Honeycomb

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Home

Influencer Insight Brand Buzz Innovation
Services & Products

UNLEASH Buzz Blog

Buzz O'Toole, the Word-of-Mouth Leprechaun

Why UNLEASH Buzz

Walking with the Wise Entrepreneur
News & Media
Testimonials
Free Stuff
Spread the Buzz

The Honeycomb

Contact Us

Home

Influencer Insight Brand Buzz Innovation
Services & Products

UNLEASH Buzz Blog

Buzz O'Toole, the Word-of-Mouth Leprechaun

Why UNLEASH Buzz

Walking with the Wise Entrepreneur
News & Media
Testimonials
Free Stuff
Spread the Buzz

The Honeycomb

Contact Us

Home

Influencer Insight Brand Buzz Innovation
Services & Products

UNLEASH Buzz Blog

Buzz O'Toole, the Word-of-Mouth Leprechaun

Why UNLEASH Buzz

Walking with the Wise Entrepreneur
News & Media
Testimonials
Free Stuff
Spread the Buzz

The Honeycomb

Contact Us

Home

Influencer Insight Brand Buzz Innovation
Services & Products

UNLEASH Buzz Blog

Buzz O'Toole, the Word-of-Mouth Leprechaun

Why UNLEASH Buzz

Walking with the Wise Entrepreneur
News & Media
Testimonials
Free Stuff
Spread the Buzz

The Honeycomb

Contact Us

Home

Influencer Insight Brand Buzz Innovation
Services & Products

UNLEASH Buzz Blog

Buzz O'Toole, the Word-of-Mouth Leprechaun

Why UNLEASH Buzz

Walking with the Wise Entrepreneur
News & Media
Testimonials
Free Stuff
Spread the Buzz

The Honeycomb

Contact Us

Home

Influencer Insight Brand Buzz Innovation
Services & Products

UNLEASH Buzz Blog

Buzz O'Toole, the Word-of-Mouth Leprechaun

Why UNLEASH Buzz

Walking with the Wise Entrepreneur
News & Media
Testimonials
Free Stuff
Spread the Buzz

The Honeycomb

Contact Us

Home

Influencer Insight Brand Buzz Innovation
Services & Products

UNLEASH Buzz Blog

Buzz O'Toole, the Word-of-Mouth Leprechaun

Why UNLEASH Buzz

Walking with the Wise Entrepreneur
News & Media
Testimonials
Free Stuff
Spread the Buzz

The Honeycomb

Contact Us

Home

Influencer Insight Brand Buzz Innovation
Services & Products

UNLEASH Buzz Blog

Buzz O'Toole, the Word-of-Mouth Leprechaun

Why UNLEASH Buzz

Walking with the Wise Entrepreneur
News & Media
Testimonials
Free Stuff
Spread the Buzz

The Honeycomb

Contact Us

Services & Products
Social Bookmarking

UNLEASH Buzz provides the leading Word-of-Mouth Innovation solution based on BIG IDEA GROWTH. UNLEASH Buzz provides BIG IDEA GROWTH services to help solve your key Strategy, Planning, Communication, Conversational, Marketing, Product, Word-of-Mouth and Growth issues through the following Services:

1. Strategic
2. Research
3. Consulting
4. Facilitation
5. Training

UNLEASH Buzz welcomes the opportunity to engage in conversation with you about your specific business needs and how we might best address them together.

1. Strategic
  • Influencers
    Engage with your Influencers using Innovation through Conversation . Understand your key Influencers and engage in conversation and word-of-mouth about how your brand and offerings make a difference in their life.
  • Insights
    Understand your Influencers and reasons for opening their minds and mouths when engaging in conversation and word-of-mouth about your brand and your offerings. See the difference that BIG IDEA GROWTH can make.
  • Brand
    Understand your Influencer Brand Buzz Code (here) , Framework, Path, Actions, Results, Key Steps, Innovation Values, Model, Inspirations and Backstory for maximizing Influencer conversations and word-of-mouth about your brand.
  • Buzz
    Understand your Influencer conversations, FLOW and word-of-mouth about your brand and offerings to join in those conversations and dialog.
  • Innovation
    Understand how to leverage UNLEASH Buzz and BIG IDEA GROWTH to improve your communication, conversation, marketing and word-of-mouth innovation results.
2. Research
  • Qualitative, Quantitative, Primary, Secondary:
  • Brand
    Metaphor Elicitation, Free Associations, Sorts, Perceptual Mapping, Personal/Group Interviews, Benefits & Decision Making Explorations, Emotion, Image and Association Explorations ...
  • Buzz
    Triggering Event, Displacement, Personal Interviews, Story-Telling, Direct Influence Observation, Employee Word-of-Mouth, Video Ethnography, Focus Groups: Expert/Opinion Leader/Peer, 2/2/2, Telephone, Triangulation ...
  • Brand & Buzz
    Ethnographical Immersion, Research Review, Customer Outcomes, Surveying, Studies, Reports ...

3. Consulting

BIG IDEA GROWTH is the leading system for producing BIG ideas based on Breakthroughs, Innovation and Growth. UNLEASH Buzz provides BIG IDEA GROWTH services to help people and organizations develop powerful ideas that unleash their creative potential.

BIG IDEA GROWTH
Purpose
Phase
Stage

Goodwill

Responses

INVESTIGATE
1. Resource Preparation
2. Issue Investigation
3. Research Exploration
Outcomes
DELIBERATE
4. Insight Interpretation
5. Idea Deliberation
Wellbeing
EVALUATE
6. Concept Evaluation
7. Solution Determination

Treatments

Healing

ACTIVATE
8. Program Activation
9. Result Appreciation
10. Learning Propagation

© 2008 UNLEASH Buzz

4. Facilitation

  • Innovation Insightenment
    Sponsor an Innovation Insightenment to Grow your Big Ideas. We will use
    the BIG IDEA GROWTH Innovation Process to deliver facilitated deliverables, learning and fun. We employ a host of creative and experiential methods to identify and teach your participants how to produce and grow their Big Ideas. We borrow from our Strategic, Research, Consulting, Facilitation, Training, Design and Delivery Services to craft the optimum experience resulting in big growth for all. We have used places like Zoos, Wineries, Golf Courses, and Museums to enhance creativity and stimulate outside-the-box thinking that results in breakthrough solutions.
  • Innovation Internalview
    Understand how Influencers perceive your offerings by inviting them into your innovation sessions for their valuable insights, innovation, ideas, and opinions. See how we can leverage this knowledge into valuable new offerings, programs, conversations, word-of-mouth and revenues.
  • Innovation Imaginnation
    Let's customize a
    BIG IDEA GROWTH innovation initiative to meet your needs that combines your internal and external influencers in a way that optimizes their imagination and their ability to creatively solve the key issues your organization faces in maximizing growth, conversation and word-of-mouth.
  • Innovation Involvemental
    Involve hundreds of people in your ideation sessions to collect tens of thousands of ideas to drive your business or cause. We'll facilitate the event and provide you a database of the ideas that we can use to power your innovation process and growth.
  • Innovation Invironmental
    Team up with UNLEASH Buzz to facilitate ideations around sustainability, environmental and green marketing practices to power your community outreach, public relations, social responsibility and environmental programs. This will be facilitated by environmental practitioners who care about the earth and will help apply the results.

Expedition Insightenment

 

 

 

Buzz Training

 

5. Training

  • Speaking
    Keynote Addresses, Corporate Events, Association Conferences, Meetings, Charitable Causes, Facilitated ...
  • Workshops and Seminars
    Public, Private, Breakouts, Conference, Multi-Day, Situational, Applied, Presentational, Experiential, Tactical, New Upcoming Topics ...
  • Teleconferences and Webinars
    Public, Private, Educational, Instructional, Inspirational, Motivational, Interactive, Facilitated, Unveiling New Upcoming Topics ...
  • Retreats
    Public, Private, Leadership, Developmental, Strategic, Hands-on, Educational, Experiential, Enlightening ...
  • Coaching
    Public, Private, Goals-Based, Individualized, Synchronized, Situational, Developmental, Experiential ...

Buzz Seminars

 

 

Design & Delivery

Leveraging the BIG IDEA GROWTH Innovation Process, UNLEASH Buzz designs and delivers innovative communication, conversation, marketing and word-of-mouth programs and campaigns to meet your goals including:

6. Programs
Engage with UNLEASH Buzz to:

  • Creative
    Write Copy, Design Materials, Develop Systems, Oversee Delivery ...
  • Influencer
    Engage with People Who Like to Talk About What You Offer ...
  • Internal Word-of-Mouth
    Educate Employees on Listening, Recording, Spreading Word-of-Mouth ...
  • Viral Product Development
    Build Your Products from Buzz-based Insights to Maximize Growth ...
  • Buzz Branding
    Discover Your Brand Buzz Code and Optimize Your Conversations ...
  • Seeding
    Target Sampling to Your Influencers to Gain Trial, Input and Advocacy ...
  • Citizen Producers
    Inspire Your Consumers to Generate Content to Drive Programs ...
  • Consumer Evangelism
    Create Passionate Enthusiasts For Your Brand and Offerings ...
  • Brand Ambassador
    Leverage Passionate Diplomats to Help Market Your Brand ...
  • Media Publicity
    Engage the Media to Help Spread Your Brand's Message ...
  • Bad Word-of-Mouth Reversal
    Transform Negative Word-of-Mouth into Passion for Your Brand ...
Buzz System

7. Campaigns
Engage with UNLEASH Buzz to:

  • Word-of-Mouth Marketing
    Help Influencers to Appreciate, Support and Advocate for Your Brand ...
  • Grass Roots Marketing
    Coordinate Local Enthusiast Involvement for Your Brand Cause ...
  • Guerrilla Marketing
    Use Unconventional, Surprising Techniques to Stimulate Your Buzz ....
  • Viral Marketing
    Create Online Pass-alongs for Your Influencers to Transmit ...
  • Buzz Marketing
    Target Networks for Good Word-of-Mouth for Your Brand Initiatives ...
  • Social Media Marketing
    Leverage Social Media to Help Influencers Spread Your Message ...
  • Conversational Marketing
    Create Conversations with Your Influencers to Talk About What Matters ...
  • FLOW Marketing
    Engage Influencers in Dialog for Shared Meaning and Abundance ....
  • Community Marketing
    Enable Networks of Your Influencers to Share Their Interests ...
  • Cause Marketing
    Implement Core Charitable Causes into Your Marketing Programs ...
  • Green Marketing
    Integrate Sustainability into Your Brand Conversations ...
  • Affiliate Marketing
    Engage a Partner Network to Help Spread Your Word ...
Buzz Campaigns

8. Measurement

  • Word-of-Mouth Reporting
  • Brand Buzz Monitoring (Overview here)
    Report on targeted media citations and the Buzz around your Brand across news syndication services, news wires, newspapers, magazines, trade journals, TV networks, local TV stations, online news groups, message boards, discussion groups, forums, blogs, audio clips, video clips etc.
Buzz Research

9. Products

  • Buzz Values Innovator
    Order this powerful communication, conversation, marketing and word-of-mouth innovation tool. Leverage the top 400 most powerful words that inspire Influencers to engage in conversation with you. Each word has been screened for effectiveness and contains a Definition, Example, Web link, Ideation Question, and Evaluation Opportunity that you can use to power your interactions.
  • Buzz Power Rating System
    Order the most powerful system to contain, classify, relate, rate, measure and calculate the level of word-of-mouth effectiveness that influencers have with your brand and offerings.
  • Buzz Methods Innovator
    Order this remarkable communication, conversation, marketing and word-of-mouth innovation tool. Leverage over 1,150 marketing methods to motivate Influencers to engage in conversation with you. Each word has been included for effectiveness and contains a Definition, Example, Web link, Ideation Question, and Evaluation Opportunity that you can use to power your interactions.
  • Walking with the Wise Entrepreneur - Book Best-seller
    Order your personally-signed copy from UNLEASH Buzz's Tim Sullivan and enjoy his enlightening chapter, "Word-of-Mouth Marketing Innovation: Unleash the Gateway to Exponential Growth."

 

 

 

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