Your Brand Buzz Code:

1. Is your replacement for your staid Brand Taglines, Slogans, Catch Phrases, Mottos and Themes.
2. Is a simple, memorable and repeatable conversation piece that is the essence of your offering.
3. Is the summary of the core value you provide.
4. Provides Influencers with a way of engaging in conversations that matter about what you offer.
5. Is conversational in that Influencers must feel comfortable using your Brand Buzz Code during authentic conversations.
6. Is discovered using the BIG IDEA GROWTH process.
7. Is the best way to engage with your Influencers in communities of conversation.
8. Let's people know you are seriously interested in their thoughts, conversation, interaction and relationship.
9. Reminds people to talk about what your brand means to them.
10. Is a key element in your Brand Buzz Framework that also includes your Brand Buzz Concept, Program, Campaign, Path, Actions, Results, Key Steps, Innovation Values, Model, Inspirations and Backstory.
11. Will be one of the best investments you make in conversational influence.
12. As an example, we developed, "Knowing What Is Best To Measure", driving the conversation about how to best measure customer affinity for your brand as a leading indicator of business results at CoreCustomerMetric.com

• Core Customer Metric
  Knowing What Is Best To Measure

How does your tagline measure up in its ability to become a meaningful part of people's conversations about your brand, it's essence, your core value and benefit?

Give us a call at 847-293-9090 and we'll show you what's possible.